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ABX of hoodinternet in our black Windy City tee during their colab w/ rockiefresh for Dr. Pepper. See the video via Spin: http://go.spin.com/1mOedh0  

ABX of hoodinternet in our black Windy City tee during their colab w/ rockiefresh for Dr. Pepper. See the video via Spin: http://go.spin.com/1mOedh0  

              
POSTED ON 07.10.14 BY fourthisking
Labels:  oneofakindmusic   music   dj   spin magazine   drpepper   hood internet   rockiefresh   tbt   fourthisking   FIK crew   Street Style   
 
We are startin the Fourth of July party early! 25% OFF Tomorrow. One day flash sale for 7/3/14. Use code FIKUSA at checkout. 🔁 Regram or Retweet this for a chance to WIN a free tshirt. Must include image as well as fourthisking​ #FIKUSA

We are startin the Fourth of July party early! 25% OFF Tomorrow. One day flash sale for 7/3/14. Use code FIKUSA at checkout. 🔁 Regram or Retweet this for a chance to WIN a free tshirt. Must include image as well as fourthisking #FIKUSA

              
POSTED ON 07.03.14 BY fourthisking
Labels:  fourthofjuly   july4th   sale   USA   Merica   FIK Crew   Street Style   giveaway   FIKGiveaway   streetwear   fashion   
 
The classic Peace Out tshirt. Photo by john-philp
Buy yours here in the FIK online shop: http://bit.ly/1qLPrx9

The classic Peace Out tshirt. Photo by john-philp

Buy yours here in the FIK online shop: http://bit.ly/1qLPrx9

              
POSTED ON 06.30.14 BY fourthisking
Labels:  shoplocal   Chicago   Street Style   streetwear   summer   photography   FIK crew   fashion   skateboarding   skate   
 
Due to popular demand, we are bringing back the Windy City tees in blue and a few new colors. Stay tuned. 

Due to popular demand, we are bringing back the Windy City tees in blue and a few new colors. Stay tuned. 

              
POSTED ON 06.23.14 BY fourthisking
Labels:  summer   chicago   windycity   design   type   Typography   graphic design   color   FIK   FourthisKing   FIK crew   
 
Get out there and enjoy Go Skateboarding Day! 👊 

Get out there and enjoy Go Skateboarding Day! 👊 

              
POSTED ON 06.21.14 BY fourthisking
Labels:  goskateboardingday   skateeverydamnday   gsd   skate   skateboarding   city   Chicago   FIK Crew   FIK   FourthisKing   
 

Fourth is King Photo Essay and 5 Q’s with Photographer Will G. MacNeil

Tell us about yourself: What’s your name, where are you from and what do you do? My Name is Will G. MacNeil. I was born and raised in Los Angeles, CA. I went to school at Point Loma Nazarene University in San Diego, CA. After I graduated with a degree in Sports Science, I moved out to Chicago to give the Midwest a try (you know that California weather and how boring and consistent it gets!). My current day job is the Director of Multi-Media Operations at Dr. Beasley’s Inc. I’m in charge of all content creation from blog writing to pictures and videos as well as social media strategy. I impliment all the marketing content for advertisements for a global products company designed mostly for high-end cars. 

1. 2 Part Question: How did you get into Photography? And how has Instagram impacted your photography work? I first loved photography as a kid when I picked up my dad’s broken Canon AE-1 and just started point it at stuff (clicking the shutter without a roll and just breaking it more and more). 12 years later in college I got working Canon AE-1 as a gift from my mom. I went through roll after roll learning the ins and out of basic camera functions (which I feel was vital for learning how to operate a digital camera). Moving to digital was inevitable where I began doing journalistic shooting for my university’s newspaper and athletic department. That was my transition from my actual major and the medical field to the creative world. I was self taught since I was too far into my college career when I picked up photography to be able to switch. But resources online and local inspirations have truly helped me guage what I can and cannot do. That’s one thing I learned, stick to your style and own it. Instagram has been great because it has allowed me to connect with so many people I otherwise wouldn’t have been able to. When I moved out to Chicago last September, I didn’t know anybody. So Instagram has been a great connecting tool and creative outlet to get my photos out in the public’s eye. These other photographers on Instagram too are amazing and truly inspiring. It really makes me want to be better to share with them my view and how it differs from theirs.

2. Name your dream project/client? Honestly, it’s working for a well-funded start-up. Maybe clothes, shoes, accessories, or gear, but a regular client with an abundance of subjects to shoot and the freedom to move, travel, shoot, and be creative.

3. What inspires and influences your work? Architecture mostly. Being able to balance light with the buildings has really focused my intention on balancing light on people as well. Merging the two has been a real desire and inspiration for the future (once I feel like I’ve mastered both first).

4. Describe your work in 3 words or less. Moody Snapshots

5. What your favorite thing about Chicago? Walking and people watching. Life out here is so different from California it’s unbelievable. It’s so fun to just walk around solo because all of the life, people, and characters around.

Any plugs: Where can we find your work, any new projects coming up, etc.? My public photographic manifestation is all on Instagram @willgmacneil. I would love to connect with others in the Chicago scene and always up for shooting with someone new. All of my photographs on Instragram are for sale and I generally only print one way, aluminum prints with a floating mount board. It’s the best way to portray my pictures in my opinion.

@willgmacneil

              
POSTED ON 06.20.14 BY fourthisking
Labels:  FIK Crew   photography   instagram   Chicago   creative   q&a   Street Style   fashion   streetwear   FIK   fourthisking   
 
Nice photo choice rollingstone of Stefan Lessard davematthewsband rocking our One if by Land, Two if by Sea t-shirt. Pick up yours in the fourthisking online shop here: http://bit.ly/1hy6I5h

Nice photo choice rollingstone of Stefan Lessard davematthewsband rocking our One if by Land, Two if by Sea t-shirt. Pick up yours in the fourthisking online shop here: http://bit.ly/1hy6I5h

              
POSTED ON 06.20.14 BY fourthisking
Labels:  FourthisKing   FIK   FIK crew   davematthewsband   Stefan Lessard   dmb   Street Style   Streetwear   fashion   tshirt graphics   graphic design   
 
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